not everything you've heard about coffee is true...
#1 Italy makes the best coffee- FALSE
Italy does not actually grow any coffee, period. The Italian coffee companies that are famous for their espresso brands are so because their coffees have distinct characteristic roasts and blends. A truer statement would be: The Italians roast great coffee.
#2 Coffee is good for your memory- TRUE
Studies have shown that caffeine heightens brain activity in the areas of the brain related to memory and attention, thus suggesting that coffee can focus your memory (at least temporarily), and in moderate amounts. Too much caffeine can often have the opposite affect.
#3 Decaf is better for you- UNDECIDED
Decaf coffee still actually contains some caffeine, up to 10% of a regular cup depending on the decaffeination process. You may also be getting more chemicals with your less caffeine. Traditional decaf processes use methylene chloride to extract the caffeine. We choose Swiss Water Process® for our decaf. It is 100% natural process using- you guessed it, water! There are no harsh chemical residues- just amazing coffee without caffeine. Visit them at Swiss Water Decaf®.
#4 The freezer will keep my coffee fresh-FALSE
Coffee likes dry dark places. Your freezer and fridge are not. They can cause condensation that will accelerate flavour loss. The cupboard is the best place to keep them. Keep it in a sealed container and utilize the state of the art packaging- with resealable tape, that we provide.
#5 Robusta is used in espresso because it is necessary- FALSE
It was traditionally used as a filler because the beans are cheaper, but it also increases the crema. That is not to say that a perfectly good espresso blend can't be made from 100% Arabica beans. But Robusta beans can give your espresso a bit more of a kick, as they are typically higher in caffeine content. Our Two Lions Espresso Blend uses five different Arabica beans to create a mouth watering espresso. It has a deep, dark rich flavour and beautiful crema.
#6 Coffee cures a hangover- FALSE
Hangovers are a complex states of which dehydration is a factor. Coffee is a diuretic which will dehydrate you further. It will make you more alert, but it won't sober you up. We believe prevention is the best cure...lol.
#7 Crema is the sign of a good espresso- UNDECIDED
Crema is a complex compound created during the extraction process. Some view it as the only standard to judge the espresso. However, as far as taste goes, the crema tends to be bitter and harsh- many people stir it, along with a teaspoon of sugar into their shot. The crema however, is a good judge of how well the extraction was performed. It should be thick, rich and marbled. As long as your beans are fresh, you will create crema. Taste and aroma are the only ways to rate coffee.
#8 Dark roast contains more caffeine- FALSE
Because the roasting process breaks down the caffeine, dark roasts traditionally have less. They may seem like they have more because of their darker richer taste. That being said, the difference is only about 10% per cup. Visit our Products page to see our special roasts.
#9 I can use one grind for any brewing method- FALSE
In this case, SIZE does matter. Grocery store grind will be ok, but you will definitely receive better results if you grind your own in a good grinder according to your brewing method. Visit our Brewing Tips page
#10 Coffee is hard to give up-UNDECIDEDThe stimulant affect of caffeine can cause mild 'withdrawal' symptoms such as headaches and lethargy, especially when you "cold turkey". If you want to stop, try weaning yourself off a little at a time or try drinking decaf. Our question is: Why would you want to in the first place??